At Lovely Events Group, we specialize in managing the full scope of live sporting event logistics and experiences—from behind-the-scenes coordination to on-the-ground excellence. Our founder, Shawanda Holsey, brings elite-level expertise to every project, overseeing all operational and hospitality elements with precision and professionalism.

Our services include:

• Peripheral Event Management: VIP receptions, media days, sponsor activations, and ancillary experiences that enhance the core event

• Vendor & Sponsorship Coordination: Onboarding, scheduling, activation strategy, and relationship management

• Hospitality Oversight: Serving as the liaison for hotel partnerships, ensuring seamless accommodations and experiences for student-athletes, bands, sponsors, volunteers, and vendors

• Ticketing Operations: Managing distribution, tracking, and promotion for participating schools, conferences, corporate partners, and group sales

• Gifting & Branded Materials: Curating and executing team gifts, sponsor appreciation, staff uniforms, promotional items, and award/trophy ordering

From the first planning call to the final whistle, we ensure that every detail is handled with excellence—so your team, guests, and partners can focus on the experience, not the logistics.